For Charles Birchall & Brad Taylor watchmaking can only really be described as an obsession.
Charles Birchall and Brad Taylor first met in 2012, some 6,000 kilometres from home. The two young Toronto natives had each journeyed independently to the historic Swiss city of Le Locle, which has produced some of the world’s finest watches for centuries, to study watchmaking in its classical form. By an extraordinary coincidence, they found themselves enrolled in the same school.
As they continued their studies together in Switzerland, Birchall and Taylor often engaged in lengthy conversations about their craft. They developed a shared language and outlook centred on a mutual reverence for traditional watchmaking techniques. Even as they parted ways after their studies – Birchall going on to apprentice under one of the world’s most respected master watchmakers, and Taylor undertaking after-sales repair service for the most highly sought-after brands – they continued their dialogue for several years.
Birchall and Taylor’s intellectual collaboration heralded the conception of Reference 1: a watch that would harness modern design principles without sacrificing the honesty and technical skill of classical watchmaking. The young watchmakers saw their greatest opportunity to realize their vision in their hometown and Canada’s largest city, Toronto. Birchall & Taylor was founded in 2017 to share our vision and obsession for creating beautiful watches, and to bring watchmaking closer to home.
Le Locle, photo taken from our kitchen window in 2012
The Birchall and Taylor logo is inspired by Ontario’s provincial flower of the same name. The Trillium represents what we believe are the three facets of quality watchmaking: Art, Craftsmanship and Engineering.
Each of these attributes are integral to every watch which leaves the Birchall and Taylor workshop.
For Charles, watchmaking is the ultimate challenge - a trade where many lifetimes would be required to master each of it's facets. A man of many hobbies and interests, watchmaking has been a perfect fit for his curious and patient nature.
Prior to returning to Toronto, Charles worked in the renowned workshop of Roger W. Smith in the Isle of Man.
With a childhood spent tinkering with anything he could get his hands on, problem solving runs in Brad's blood. A fascination with mechanics, good design and achieving perfection lend well to watchmaking.
Brad has been certified by Patek Philippe & Hublot among many other brands for providing the highest quality of after sales service.
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